The Forschungskolleg Humanwissenschaften: Events
Friday, 27 April 2012, 13:00-20:00
large conference room in the Institute building
Forum Markentechnik GbRConference
Erich Posselt, Peter Sumerauer
»How does a brand come up?« - Innovative Processes of BrandingInitiators:
rnrnPeter Sumerauer, founder of the Hans-Domizlaff-Archive and staff member of the Deutschen Fachverlag, went deeply into the matter of History of Brand Engeneering and the biography of Hans Domizlaff.
rnrnErich Posselt is a founding-partner of steiff/posselt Branding in Family Business as well as Lecturer at the Frankfurt Acadmey of Visual Arts.
rnrnThe Speakers:
rnrnAxel Dahm (Chairman of the Board of Gerolsteiner Company)
rnrnHeinz Drügh (Professor of Literature and Aesthetics, Goethe-Universität Frankfurt)
rnrnKai Uwe Hellmann (Professor of Sociology, Helmut-Schmidt-Universität Hamburg)
rnrnPeter Zernisch (Markentechniker, Institute for Bionic Brand Research)
Closing date for applications will be March 27th 2012
rnrnAttendance Fee:
rnCompanies and Consultants 350 €, Scientists 240 €, Students 130 € (Prices excluding VAT)
rnrnInformation and Application:
rnrnP: 069-247901-0
rnF: 069-247901-45
rninfo@forum-markentechnik.de
rnwww.forum-markentechnik.de
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